Marketing Strategies: Effect on Telecommunication Firms in the Post-COVID-19 Era in Kogi State, Nigeria

Abstract

Marketing strategy has become an essential part of every existing company today because it is a practice where organization allocates limited resources in the best manner possible so as to increase the profit. Telecommunication firms operate in a progressively volatile and challenging business environment in the post covid-19 era and these challenges compelled them to identify marketing management strategies to achieve growth in their investment, improve market share and increase shareholder value. One of the objectives of the study was to determine the significant effect of service delivery associated with marketing strategies of telecommunication firms in the post covid-19 era. The population of the study was 398 consisting both adult males and females. Data were obtained through the use of Likert Scale questionnaire and three hypotheses were tested using ANOVA. The results of the study revealed that marketing strategies has significant effect on telecommunication firms in the post covid-19 era. Finally, it was recommended that; Telecommunication firms should always strive to embark on strong marketing strategies, efficiently and invectively in other to enhance return on investment in post Covid-19 era, Telecommunication firms should develop different incentives that are targeted towards retaining and attracting more customer in the Covid-19 era, Marketing strategies should be made one of the top priorities by telecommunication firms in order to sustain the business in the Covid-19 era. Telecommunication firms should always ensure efficient and effective service delivery in order to greatly achieve satisfaction than the competitors.