Towards Agricultural Produce Export Diversification of the Nigerian Economy: Integrating SWOT Analysis with Market Intelligence for Better Performance

Authors

  • Eleojo Iyaji Inekwe Department of Marketing, Federal Polytechnic, Idah, Kogi State, Nigeria
  • Enejoh Inekwe Department of Management, University of Nigeria, Nsukka, Nigeria
  • Murumba Inekwe Department of Accountancy, Federal Polytechnic, Idah, Kogi State, Nigeria

Keywords:

Economic diversification, market intelligence, SWOT Analysis, agriculture, cocoa export

Abstract

Objective: To explain the importance of the integration of market intelligence with SWOT Analysis in making the Nigerian agricultural export competitive. Method: A literature review and synthesis of empirical studies was undertaken to develop theoretical framework upon which the exposition of cocoa export in Nigeria is anchored.
Results: Though the literature review revealed that there is scepticism on the practicability in the use of market intelligence, the analysis of the Nigerian cocoa case in this paper shows that the concept of market intelligence is not an abstraction. Thus, the paper through integration of market intelligence and SWOT Analysis reveals why Nigeria is doing poorly in economic diversification through agricultural produce export
Contribution: The paper demonstrate the importance of marketing and strategic management in agricultural export and economic diversification of the Nigerian economy. The paper equally provides a paradigm shift in making Nigeria export products competitive.

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Published

2021-08-12

How to Cite

Inekwe, E. I., Inekwe, E., & Inekwe, M. (2021). Towards Agricultural Produce Export Diversification of the Nigerian Economy: Integrating SWOT Analysis with Market Intelligence for Better Performance. International Journal of Public Administration and Management Research , 5(1), 108-119. Retrieved from https://journals.rcmss.com/index.php/ijpamr/article/view/406

Issue

Vol. 5 No. 1 (2019): International Journal of Public Administration and Management Research (IJPAMR)

Section

Articles