Cash Crop Marketing as a Catalyst for non-oil export Performance in Kogi East, Nigeria

Abstract

This study examined Cash Crop Marketing as a Catalyst for non-oil export Performance in Kogi East, Nigeria. The study was anchored on Game theory, Resource-based View Theory (RBV) and Theory of Growth Rate Maximization. The researcher used primary data from a sample of 136 respondents obtained by the use of a well-structured questionnaire from the study area. The study analyzed the data collected using descriptive statistics like frequency and simple percentage. To test the relationship between the variables of the study, the study used linear regression analysis. The results of the analysis showed that there is a positive relationship between the cost of production (COP) and the marketing of cashew nut produce (MCN). This relationship is statistically significant (P<0.05). A positive relationship exists between pricing of agriculture exports products (PAE) and the marketing of cashew nut produce (MCN). It was concluded that despite the critical roles of marketing in Nigeria’s agricultural development, successive governments paid more attention to the production aspect of cashew nut, with little attention to marketing related activities. It was recommended among others that the elimination of middlemen in the marketing of cashew nut will enable the direct transaction between the buyers and the farmers thereby enabling the producer have real value for their produce.