Impact of Value Innovation on Product Quality of Aluminium Extrusion Firms in North-Central Nigeria

Abstract

The study examines the relationship between Value innovation and Performance of Aluminum Extrusion Firms in North-Central Nigeria. The specific objective is to examine the relationship between value innovation strategy and product quality. The study was anchored on the Value Innovation Theory. To achieve the objective of the study, a survey research design was employed. The population of the study was the composite of Management and staff of the focused Aluminum Firms as well as Aluminum dealers otherwise known as customers made of up of 509 out of which 260 was the population of the Aluminum Firms and 249 was the population of the Aluminum dealers respectively. Primary data was the sources of data used for the study and was collected through self-administered questionnaire designed in five points Likert scale of strongly agree to strongly disagree. Data collected were analyzed with the aid of descriptive and parametric statistical tools. The descriptive statistic tools used were tables, percentages, mean scores and standard deviation to reduce the data into comprehensible form. The parametric instrument used to test the hypotheses formulated for the study was linear regression. Upon the test of the hypothesis, the study found a significant positive relationship between value innovation and product quality (r=0.879, P-value < 0.05).  Based on the findings, the study recommends the adoption of Value innovation by Management of the Aluminum Extrusion Firms with a view to making competition irrelevant and improves their performance. Hence, the study concludes, that Value innovation if properly adopted in the Management of Aluminum Extrusion Firms will improve the performance of this all-important dying subsector of the Nigerian economy.