BENSON, I. Assessing How Marketing Mix Strategies Drive Customer Buying Patterns in Kaura Namoda Markets, Zamfara State, Nigeria. INTERNATIONAL JOURNAL OF CAPACITY BUILDING IN EDUCATION AND MANAGEMENT, [S. l.], v. 7, n. 5, p. 18-34, 2025. Disponível em: https://journals.rcmss.com/index.php/ijcbem/article/view/1280. Acesso em: 16 jan. 2026.