Government Policy Through Market Orientation in Supporting the Business Performance of Maros Bread Business in Maros Regency

Abstract

This study aims to explain and analyze the effect of government policies on business performance in mediating market orientation to bridge the gap. The population in this study is 417 employees who were in 34 Maros Roti MSME entrepreneur employees, including sari, aneka sari 2, amel, barandasi, istana roti, wahyu, istana roti 2, semarang, sanggalea, new roti maros sanggalea, setia kawan utama, kedai 189, setiakawan 1, tanralili, setia kawan 2, bersaudara, kenanga 1, kenanga 2, mahkota roti, annisa barandasi, turikale, MM roti, salenrang, turikale 1, difa, turikale 2, salsa, ofiq, carangki, 212, cake, dwi jaya, kaya belang in Maros Regency.  The sample used in this study was 238 respondents. Using proportional random sampling techniqueseach unit of population is adjusted to the number of members of each unit of population. The analysis technique used for hypothesis testing is the modeling of the Structural Equation Modeling (SEM) Amos. The results showed that government policies have an indirect effect on market orientation. Government policies have a direct effect on business performance. Market orientation has a direct and indirect effect on business performance.