Assessment of the Effects of Industrial Actions on Consumer Buying Behaviour in Idah, Kogi State, Nigeria

Authors

  • Danjuma Peter .U. Department of Marketing, Federal Polytechnic Idah, Kogi State, Nigeria
  • Awulu Johnson Monday Bursary Department, Federal Polytechnic Idah, Kogi State, Nigeria
  • Audu Joel Samson Registry Department, Federal Polytechnic Idah, Kogi State, Nigeria

Keywords:

Recession, Consumer, Buying Behaviour, Economy

Abstract

The circular flow of income is pivotal to any economic fortunes however, the behavioural patterns of consumers is largely responsible for such economic phenomenon. Through, the income, profit and savings when hampered resulting from the general slow down in economic activities affect general slow down in economic activities affect the health of economy. The paper titled “assessment of the effects of industrial actions on the consumer buying behaviour in Idah, Kogi State, Nigeria ” is written to investigate the effects of industrial strike embarked upon by the staff of Federal Polytechnic Idah, Kogi State vis-a-via how the “no work no pay” policy affects consumers ‘buying behaviours’. The researchers elicit data from both primary and secondary sources and data were generated through questionnaires, interview and literature. The z - test statistical tool was used to test the hypothesis and this was also consolidated with the five points likert scale. The study reveals that consumer buying behaviour was adversely affected by recession and recommends that an integrated mechanism towards improving consumer buying behaviour during recession should be introduced.

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Published

2021-08-18

How to Cite

Peter .U., D., Johnson Monday, . A., & Joel Samson, A. (2021). Assessment of the Effects of Industrial Actions on Consumer Buying Behaviour in Idah, Kogi State, Nigeria. INTERNATIONAL JOURNAL OF CAPACITY BUILDING IN EDUCATION AND MANAGEMENT, 2(2), 23-30. Retrieved from https://journals.rcmss.com/index.php/ijcbem/article/view/211