Demystifying Diversity Management and the Performance of Multinational Corporations

Abstract

This study on Demystifying Diversity Management and the performance of Multinational Corporations is written to examine the extent to which diversity management influences the performance of Multinational Corporations. The study applied a descriptive research survey design, Pilot study was conducted using a test-retest method and tested using Cronbach alpha to determine the reliability of the research instrument which yielded 0.88.  The researchers adopted Krajcie and Morgan sample size formula to obtain the view of respondents numbering 384 using structured questionnaire designed in a 5 points Likert scale. The analytical tools employed comprised descriptive and inferential statistics and hypotheses tested using simple linear regression. Finding revealed that there is a significant positive relationship between diversity management and performance of Multinational Corporations (r = .081, p-value <0.05, r = .086, p-value <0.05, r = .088, p-value <0.05, r = .079, p-value <0.05, r = .085, p-value <0.05). Based on the finding, the study concludes that effective management of workforce diversity enhances performance of Multinational corporations. Premised on the finding the study recommends that management of workforce diversity should be integrated into the training programme of the Multinational Corporations so that employees at both Management, middle and lower cadre can fully understand the social, economic, demographic and political dynamics association with multinational firms.