Consumer Buying Behavior Towards Online Shopping: An Empirical Study on Developing Country

Abstract

Online shopping is one of the world's fastest-growing trends. Also, online businesses are proliferating in Bangladesh. Because of the digitization of the industry, online purchasing has grown popular. This research study examines the influence of online shopping on customer satisfaction in a retail organization. It has been observed that online delivery has boosted the retail market's operations. Most retail organizations have shown innovation by integrating online purchasing. The current survey was conducted among Khulna City consumers. The convenience sampling approach was used to choose the sample. A self-created questionnaire was used to obtain primary data from 150 respondents. Excel and SPSS software were used to examine the collected data. There are several factors for a rise in online sales. Due to time and resource restrictions, however, this article addresses certain relevant aspects such as Facebook, website design, reviews, and Covid-19. The response was very favorable, with 63.5% of those polled confirming several advantages such as efficiency in online shopping facilities that are lacking in conventional purchasing. Almost 58.7% of the chosen participants strongly think that online shopping facilities or e-commerce portals provide extra details and information about the products than conventional shops and stores. 58.8% of the participants said that the sites are moderately secured. Among the respondent, 9.90% experienced free shipping/delivery most of the time. 42.8% of respondent customers frequently opinion need to be fast delivery time.