Effect of Business Research on the Survival of Business Organisations in Nigeria: A Diagnostic Analysis

Abstract

This study examined the effect of business research on the survival of business organisations using Royal Home Ventures, Warri, Delta State as a case study.  Employing the survey research method, the study aimed at ascertaining if business research has a direct effect on the survival of a business. To discover this, the use of questionnaire was employed to gather the data for the study from the staff of Royal Home Venture from which a sample size of fifty was drawn for the study through the use of convenient sampling technique. The study employed chi-square analysis technique for the testing of the hypotheses raised in the study. It was revealed that for any organization to survive and continuously increase her profit base she must be a good consumer of research findings. The study thus recommended inter alia that all business organizations should conduct research regularly and allow the findings obtained to be the benchmark on which their business plan is prepared.