The Moderating Relationship Between Succession Planning and Organizational Marketing Performance in Delta Broadcasting Service, Asaba, Nigeria

Abstract

Many organizations suffer from lack of a structured and systematic approach to identifying and developing potential successors. Succession planning is a vital aspect of organizational performance management, as it ensures the continuity and sustainability of leadership positions within an organization. This study focused on relationships between succession planning and organizational performance in Delta Broadcasting Service, Asaba. It specifically examined the challenges associated with this absence and the consequences it caused on the Delta Broadcasting Service Asaba. Data collected from ninety (90) respondents were analyzed and subjected to the test of hypothesis using the Chi-squares test of reliability revealing the absence of a structured approach to the development of potential successors. The hypothesis “there is a significant relationship between communication and transparency, and employee morale and engagement “has the Z falling within the acceptance region thereby validating the hypothesis. Findings revealed that there is a significant relationship between succession planning and organizational performance making it a necessary application for high performance in the organization.